Encore Management

· Having a centralized backend to access and manage your properties marketing info and data.

· Ensuring all your property info is consistent across all your digital marketing channels.

· Having the ability to quickly implement and manage an omni-channel digital strategy for one or multiple properties. 

· An intuitive, easy-to-use CMS that doesn't require you to submit a support ticket any time you need to make an update. 

·  Consistency and cohesion between your property websites and corporate website. 

· Visibility and alerts that inform you of incosistencies, missing information, and errors. (website audits)

· Being able to upload images in bulk without having to resize or optimize before uploading.

· Missing meta titles, descriptions, and alt image tags. 

· Out-ranking the ILS in SERPs and organic visibility.

· Having the ability to target hyperlocal keywords and search queries.

· Actually being able to track and attribute leads and leases coming from your digital ads.

· Flexible budgeting/spending that aligns with leasing seasonality and occupancy exposure.

· Ability to target and run floor plan specific campaigns based on floor plan occupancies. 

· Curated social content that isn't templated, cookie-cutter copy.

· Content and copy that are specific to your brand's visual identity and voice.

· Ensuring property info stays up-to-date and consistent across your social media channels. 

· Data Integrity - having standardized, consistent data that you can trust and reconcile. 

· Being able to access all your marketing data in one place. 

· Having the ability to see a true cost-per-lead and cost-per-lease from all your digital marketing sources.